Few things excite bloggers more than talking about blogging. It's a trend I see a lot. Blogs about blogging. Seminars about giving seminars. Public speakers talking about public speaking. Podcasts about podcasting. Coaches coaching coaches. Newsletters about newsletters... anyway - the quickest way to hit a nerve with bloggers is to get a little iconoclastic. Ann over at Marketing Profs does just that with her post What's The Biggest Lie About Blogging.
A roster of folks chime in and here's a few of my favorites:
Sensei Seth: Oh for sure, it's this: That people care what you say. They don't. They care what they get.
BL: I've read a zillion times that if you have great stuff to say people will find you. But you're a needle in a haystack until you know how to promote. All the top bloggers are skilled and artful self-promoters.
Jeremy: You have to be an A-List blogger or there's no point.
And my additions:
- It's hard to get started.
- It's 'one more thing' to think about. (If you are any sort of professional keeping tabs on an industry should never run out of things to blog about.)
- It replaces ezines. Tandem tandem tandem!
- It has to be perfect out of the gate.
- Blogs are new. (They are an extension and maturation of existing trends and technologies.)
- Only the A-List matters.
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